Archive for April, 2011

Five things I learnt this week from reading PR blogs

April 15, 2011 Leave a comment

I previously looked at how useful Twitter is for PR students and personally I found that it could provide a great way of building an online presence and connecting with possible future employers. After finding how useful Twitter can be I decided to look at other PR blogs to see what else I might learn.

1. I first read a post by Stuart Bruce who offered a wake up call to PR professionals. With this new generation so caught up on the use of social media and other online activities, we begin to neglect what we do or used to do offline. Stuart’s main message is that to be a PR professional you can’t concentrate solely on online or social media activities. To offer clients the best possible service you have to be able to work across the whole spectrum of communications and not be a specialist in one area.

Becoming a social media expert might offer a few good career prospects but today there will be a huge number of fresh graduates labelling themselves as social media experts so what seperates them all? Going back to basics and learning PR techniques from 20 or 30 years back to add to their social media ‘expertise’ can put a graduate one step ahead of the rest.

You can visit Stuart’s blog here

2. RSS, did i miss the boat? Having only recently found out how great RSS feeds and readers are I’m now reading a blog post referencing another blog post which is talking about the death of RSS. Phil Gomes comments on Dave Winer’s outburst where Winer claims ‘RSS is dead’

In Gomes’ opinion though this is quite the opposite. RSS feeds and readers are doing exactly what they what they were designed to do. They collate posts and releases you’re interested in and save them for when you’re ready. If you choose not to read them that doesn’t mean they aren’t there!

I recently spent a good few hours building my feed for another blog I’m starting and I’m sure its going to be a priceless asset and take hours out of trawling the internet looking for that diamond in the dirt.

So whilst I might have been late to the party I’m still well and truly on the boat. Read Phil’s post here

3. Ian Green speaks about PechaKucha which I have come across before. PechaKucha is the idea of showing 20 slides each for 20 seconds as this is seen as the way to maximise the attention of the people you are presenting too.

Thinking about the principle of PechaKucha I was wandering what else it might be applied too. At point three of this blog post (block of text) well done if you’re still here. Whilst I’ve broken it up into bite sized chunks it’s still a lot to read and I think this is what has helped make Twitter such a success. I’m sure PechaKucha can be applied to blogs and going with quality rather than quantity is much more likely to keep readers happy.

4. Richard Bailey finds that despite the huge impact of social media and other online PR activities, a large number of PR clients still want to be represented in the printed  media. A lot of PR practitioners therefore still concentrate largely on working within the printed media as well as the very effective social media platform. Richard Bailey also says though that whether using traditional PR methods or social media, the underlying techniques used should remain consistent.

5. The importance of comments on blog posts. I’m sure a lot of people like me often overlook the comments on a blog post. I’ve learnt though that I may be missing out on a great bit of information which might help me. The people who read blog posts are usually people who are interested in or work in the area the post is referring too and so are quite well informed themselves. Because of this, the comments people make are not usually just a show of appreciation but can be an expansion on the blog post, pointing out things which might have been missed or correcting points which might be incorrect.

So next time there are comments below a post, have a skim and see if there’s anything which might help you out.

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