Home > Uncategorized > PR for Businesses using Twitter

PR for Businesses using Twitter

Twitter is a great social media platform for such a wide range of people. I’ve talked about how relevant it is for PR students and how they can benefit from it but businesses can also massively benefit from using Twitter for PR purposes.

Twitter is the first real platform for businesses to communicate with their customers on more than a one to one basis. It makes it much easier for them to communicate events and offers to the people who will be interested in them and it’s also much less intrusive than emailing.

Another advantage of using Twitter is that it is of course free. Businesses without a PR department have the option of outsourcing their Twitter activity or the better option is to learn how to do it themselves through one of the many social media courses on offer or online. The quick, simple nature of Twitter means that small businesses can make updates regularly and easily to keep people informed.

Another great advantage of Twitter is that it isn’t one way. Whilst businesses can communicate with their customers and other contacts for that matter, they can also communicate back with them through Twitter too. This lets customers give feedback on products, events and offers.

This can also act as a disadvantage though as people can make comments which are negative as well as positive. There is no moderation for businesses on the comments made about them and their services or products so it is important that they are truthful with customers and don’t keep things hidden.

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