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The possible relevance of Twitter for PR students

March 24, 2011 1 comment

Twitter has become a hugely powerful social network tool for individuals using it for both personal and business purposes. Twitter’s most valuable attribute is its simplicity and the way in which people can follow different areas of interest through lists.

For a PR student Twitter is an extremely relevant platform for a number of reasons. The majority of companies which use Twitter use it for PR purposes and some of these are multi million pound businesses. This provides an excellent insight into the way companies of all sizes conduct their public relations.

Twitter also provides a great way for students to network and whether they want to go into public relations after graduating or not. Much like Linkedin, Twitter lets students follow the activities of important people in PR as well as the agencies and campaigns which are active on the site. Twitter is much less formal than Linkedin though and so it is easier to make connections with important people.

By following the activities of the above parties, an aspiring PR consultant can learn good practices whilst staying up to date with what is going on in the field of public relations. With the methods used for effective PR changing constantly Twitter can help a student learn new techniques from people working in PR already.

Almost all journalists are on Twitter and the connection between a PR consultant and journalists is extremely important. By following  journalists a PR student can learn how the two parties communicate with each other and at the same time once again make important contacts for the future.

As well as a student using Twitter to learn more about PR and the people already in it, they can use it to market themselves too. Relevant comments on other peoples tweets can help to establish a student and provide them with the evidence to demonstrate their skills to prospective employers.

Categories: Twitter